HOW IS AFRICA ASSOCIATED WITH TEA?
The practice of boiling and stewing various herbs and plants is as old as the African continent itself. This tradition is a cultural staple among Africans and their descendants worldwide.
Not only that, true tea (from the camellia sinensis plant) was brought to Africa through colonisation. Ideal climates and rich, arable soil in 17+ African countries produce some of the world’s finest teas and is a major supplier to several mega tea-consuming regions like the UK.
My love of tea came from my Barbados-born, late mother and was handed down to her through many generations.
For me, tea is comfort, tea is healing, tea is revitalising, tea is relaxing…tea is life!
And so it hit me when I reconnected and awakened to those distant roots, it felt like the perfect combination to incorporate the world’s (and my) most consumed beverage after water, into a business that gave me the opportunity to source and partner with small businesses on the continent. It also allowed me to drink in the wondrous elements of cultures of various African regions and ethnicities.
EVERY TEA TELLS A STORY
The art of storytelling is as African as the continent itself. We love the fascinating stories that are so deeply rooted in the fabric of African cultures. We have thoughtfully woven those stories in our tea blends creating unique and satisfying flavours.
SMALL BUSINESSES UNITE
We feel it’s important to give back to the continent that has given the world so much throughout history until today. We aim to source as many of the products we sell as possible directly from where they originate, directly on the continent, and ensure they are fair trade items. We feel it is vital that African small businesses remain at the heart of what we do to give our customers transparency and to ensure our brand’s authenticity.